Marketing and Mythology
How much do you really know about the shaft in your driver? Here is an excerpt from an article from My Golf Spy.
Conversations around golf shafts almost invariably degrade into dumpster fires of misinformation. There is unarguably a tremendous amount of confusion on the consumer side that’s been willfully fomented to no small degree by manufacturers who benefit from consumer ignorance.
With a near total lack of standardization, an entire mythology has been built around unrealistic launch and spin expectations and the otherworldly benefits of exotic materials. In reality, there are only but so many ways for a shaft to bend, but the messaging works because so few understand the actual dynamics of the golf shaft.
Given that the shaft industry that can’t even standardize around something as seemingly basic as flex, universal measurements and material disclosures aren’t likely to be mandated, but the abundance of marketing malarkey routinely fed to consumers is often entirely disingenuous, and sometimes downright fraudulent.